During the year the number of users of broadband Internet access in Russia increased by 47%. 80% of growth was provided by ... For the year their number has increased 2.35 times (more than 750 thousand. people). And they also have about 42% of these compounds. Today the audience of broadband Internet access in Russia is more than 5.5 million. man. And it also accounts for 53 % of the Russian weekly Internet audience.
At the same time in Moscow, St. Petersburg and its suburbs has increased the number of connections for the year by about 75 %. At the end of 2005. broadband had 1.335 million. Russian households: 51% of them are in Moscow (680 thousand. users), followed by Moscow (10%), and closes the top three - St. Petersburg (less than 5 %).
Regions showed a general increase of more than 2.5 times, while the number of domestic connections increased by 3.2 times. The leaders - Sverdlovsk, Chelyabinsk, Rostov Region, the Krasnoyarsk Territory, Novosibirsk Region, Bashkiria and the Primorsky Krai. Today it is the regions - one of the main points of the market growth of high-speed connectivity. Experts believe that by 2007. number of ... And the market is close to 350 million. USD. However, the overall penetration of broadband access in Russia is still very small - less than 1%.
In 2004,. volume of the Internet market was 1.1 billion. dollars in 2005. this figure closer to the mark of 1.4 billion. In 2006,. this figure will reach, according to the ministry, 1750000000. dollars, and in 2008. - 2.7 billion. , And the growth will occur mainly at the expense of broadband services, which share at this point will rise to 36%.
As for the fate of the traditional alternatives ... Part believes that in 2007. He is finally expelled from the market of high-speed connections. Others believe that the development of broadband interent will be on hand dial- up'u. Which one is right in these projections, and who is not - time will tell. However, today the market has shown some interesting long-term trends and examples.
The trend number 1.
ADSL- connection are gaining momentum.
Today in Russia, high-speed connection is not using the technologies of ADSL and cable TV networks, as in most countries, but mostly with cable networks, Ethernet-. Today, they account for about 62 % of home broadband connections. By the number of such connections are not ADSL- Russia occupies the 3rd place in Europe and 8 - in the world.
Nevertheless, the popularity of ADSL- connection is sure gaining momentum. Especially rapidly growing sales of services in areas where telephone lines for the most part is still the most common data transmission channel.
A significant role in the activation of ADSL- played suggestions of ... And for those who are not able or did not want to pick up the initiative - to provide the structure for the operator. However, the latter was not a lot: regional telephone operators themselves have realized the potential of broadband.
judge for yourself. ... In ... The ...
The trend number 2.
Unlimited tariffs and reduce prices.
Following the advent of ADSL- hot offers and advertising by operators of enhanced home broadband networks together and updated the cost of packages. For example, providers with the arrival of St. Petersburg in April launched an updated grid tariffs. In particular, the ... The company is almost completely changed the line of packet rates: now for 700 rubles, the user gets 2000 MB of traffic for 1000 rubles - 4000 MB for 2200 and 5400 rubles a month - 10,000 MB and 30,000 MB respectively.
Another company updated its tariff, became the St. Petersburg branch of the ... This change was made only for unlimited tariffs: first, the rate was increased from 64, 128 and 256 kbit / s to 90, 180 and 300 kbit / s, respectively. For the access speed of 90 kbit / s subscribers will pay $ 19 a month, 180 kbit / s is $ 25 and a rate of 300 kbit / s appointed handling fee $ 33. In addition, a reduced amount of down payment when you connect with 50 to 30 dollars.
Another company, which went to the tariff changes - the largest cable operator Petersburg ... The response to activation of ADSL- network has unlimited tariff ... Simultaneously with the introduction of the new tariff has been reduced equipment costs - now it is 1290 rubles to 1650 before.
But the most revolutionary proposal has made the company ...
Note that in varying degrees, marketing plans and cleaning of tariff reduction in prices seized all of St. Petersburg ...
The trend number 3.
The consolidation of networks.
Small companies are combined under a single brand, the big players pool resources. The integration process has begun in St. Petersburg last year and at the moment is gaining momentum. In the summer of 2005, several networks - Sonix, WinLink and SilverNet - joined the project LAN IX. Currently, the project operators join LAN IX ... Also in the autumn combined local resources SkyNet and ... In mid-December to combine internal resources declared ... And recently merged networks and AntNET KlonaNet, while the latter went under the brand AntNET.
Also recently pooled resources and the two major players of the St. Petersburg market of broadband Internet - and CIT companies Anthill ... It is expected that it will soon be joined by a new provider ...
The trend number 4.
Dial-up Internet access is more alive.
Despite all the predictions of imminent disappearance of dial-up access services on the Internet, in St. Petersburg in 2005, most Internet service providers of card playing actively on the market and their performance does not indicate the extinction of the business. Most of the companies noted in 2005. not only to preserve the level of sales 2004. But a slight increase in revenue from the service dial-up, mainly due to the introduction of new methods of delivering Internet and the increasing number of marketing campaigns.
One of the most striking trends - the operators have been actively using the new sales channel - via SMS-messages. The pioneer in this segment was the company ... Following the ... At the same time ...
At the same time service providers gave up a permanent price reduction by concentrating its efforts on carrying out various activities and the development of new products. Thus, ...
The company ...
In general, the market of Internet access card in St. Petersburg has not experienced serious shocks to the development of broadband Internet, focusing on policies to attract new customers and increase loyalty of existing.
The trend number 5.
The wide interest.
Paradoxical as it sounds, an active advertising policy ADSL- payers into the hands of the whole market in general and especially by the users. First, it offers voicing value in the commercial or other carrier, the company once again emphasize the availability of the Internet, which in turn increases the interest of the layman, who believed before the service is not available to their own budget. Second, the available supply is pulls for the rest of the market, forced to revise the existing rates. Third, the resulting pricing power user activates the crowd, forcing them to migrate from one operator to another in search of better prices and better service. Thus we have a unique situation, a similar situation in the cellular segment, after coming to the St. Petersburg market of new players - MTS and ... As a result of winning the whole market and end user.
Summarizing all the above, we note that the development of St. Petersburg market of broadband Internet almost thoroughly reiterated Moscow's tendencies, beating a couple of years ago and essentially determined thus the future scenario of the regional markets.
digicam.
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