Internet, 20 February 2008. Yandex has learned to show more targeted ads on sites participating Ad Network (. http://partners. yandex. ru) ( YAN. ). The system is now advertising Yandex. Direct takes into account not only the theme of the site, but also the interests of the user.
Direct expression of user's interests - it is his search queries. Every day, around 5 million people asking for more than 30 million requests to Yandex, thus helping to set up an advertisement for a. This method of setting advertising is one of the options of behavioral targeting.
Now YAN sites will be used both types of targeting, and the Direct automatically selects more relevant to the user ad. The price per click may decrease, but the site partners have nothing to lose, because it will get more clicks, even at a slightly lower price ...
All data about the interests of users are protected by Confidentiality Agreement. When targeting regime Yandex automatically excludes requests for personal matters (eg, medicine, dating, etc. n. ). Any member may withdraw from consideration of their interests when displaying advertising (. http://tune. yandex. ru / adv. ).
Yandex. Direct - the first and largest system of placing contextual advertising in RuNet. Ads of advertisers displayed on search results pages and on sites Yandex Advertising Network. Today, audiences Advertising Network in more than twice the audience of Yandex.